About

Venture Vitamin is a strategy studio and independent think tank focused on innovation, investment, and impact.

We work with companies and coalitions shaping the future of key industries—from health and technology to the longevity economy. By combining original research, cross-sector convenings, and actionable insights, we help partners spark new ideas, inform policy, and accelerate market transformation.

Team

Heather Carter, Founder & Principal
Heather is the founder of Venture Vitamin, and the General Partner of First Money Fund, an early-stage venture fund focused on health tech and longevity.

With over a decade of experience as a founder, executive, and investor, Heather has built and exited multiple companies, advised industry leaders and startups alike, and authored The Business Case for Investing in the Longevity Economy. Her work has been featured in Forbes, Fortune, and USA Today.

Liat Myers, Partner
Liat supports Venture Vitamin’s core initiatives, including coalition building, program development, and strategy. Her expertise enhances our ability to engage stakeholders, shape impactful programs, and drive cross-sector collaboration.

Liat brings over two decades of experience in marketing, partnerships, and innovation across sectors including hospitality, wellness, technology, and healthcare.